Our History, Our Mission
The Origins of Lusia Fresh
Born in the heart of Kigali, Lusia Fresh is more than just a platform for selling agricultural products. We are the result of a bold vision: to reinvent the local food chain and create a win-win ecosystem for farmers and consumers.
The genesis of a revolutionary idea
In 2024, our founders observed a disturbing paradox in the Rwandan agricultural system:
Farmers struggling to sell their produce
Urban consumers paying high prices for products of mediocre quality
A complex and inefficient distribution system
Significant food wastage
Lusia Fresh was born of this observation: a technological solution at the service of local agriculture.
Our Mission
Connecting the Field Directly to the Table
Our mission is threefold:
Empowering farmers
- Guaranteeing them a fair income
- Reducing their dependence on intermediaries
- Valuing their work and know-how
Offer high-quality products
- Guarantee freshness
- Ensure traceability
- Offer competitive prices
Promoting sustainable agriculture
- Encouraging greenhouse growing techniques
- Minimising environmental impact
- Supporting local, responsible agriculture
Our Innovative Approach
Greenhouse Growing:
The Quality Guarantee
We have made the strategic choice to work only with farmers who grow their produce under glass. This model allows us to :
Precise control over growing conditions
Producing top-quality fruit and vegetables
Reducing the use of pesticides
Guaranteeing consistent production throughout the year
Green Delivery:
Our Ecological Commitment
Our electric bicycles are not just a means of delivery, they symbolise our commitment:
Zero CO2 emissions
Reduction in transport costs
Contribution to sustainable urban mobility
Modern, responsible image
Our Values
Transparency
Every product has a story. We tell it honestly.
Innovation
We combine technology with farming tradition.
Responsibility
We see our business model as a tool for social development.
Sustainability
Every action we take contributes to a healthier ecosystem.
Our farming partners
We work closely with over 50 farms around Kigali, selected for their commitment to quality and sustainable practices.
